The “Big Blue” coupons became a pop culture reference as celebrities and late-night talk show hosts popped it into their on-air conversations. Over time, the oversized postcard-like mailer and digital coupon with an eye-popping purple-blue border and font blaring “20% off in-store or online” developed a cult following and became a successful marketing strategy to lure in repeat shoppers, a retail analyst previously told CNN. The store will stop accepting gift cards on May 8, and the brand’s Welcome Rewards points will stop being accepted on May 15.īed Bath & Beyond introduced its oversized coupon for 20% off a single item three decades ago. Now, the retailer is offering “deep discounts” on its products as it winds down operations. The company gave customers until Tuesday to use its ubiquitous coupons. Similarly, the Container Store said Wednesday it is offering a 20% discount on any single item to customers “who bring a competitor’s blue coupon to any store location,” with the offer ending May 31.Įarlier this week, Bed Bath & Beyond filed for bankruptcy. “At Big Lots, our mission is to help people live big and save lots, which means we’re always thinking of ways to step up and deliver even more value to consumers,” said CEO Bruce Thorn in a press release.
Customers that bring one of the iconic blue-and-whites into one of its 1,425 stores will receive 20% off a purchase of $50 or more. (CNN) - Bed Bath & Beyond’s competitors are coming to the rescue of customers looking to use expired coupons issued by the failed retailer.īig Lots said Thursday that it’s “assisting shoppers nationwide” by accepting expired Bed Bath & Beyond coupons until May 7.
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